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the evolution of live broadcast interaction

BoomerangCast revolutionizes TV voting and polling allowing you to monetize the interaction, gain valuable demographic insight into your audience, while serving as a gateway to your website and mobile app

"Your viewers interact by simply opening the BoomerangCast mobile app"



CREATE A NEW REVENUE STREAM 
monetize audience interaction 

KNOW YOUR AUDIENCE 
access demographic/geographic profiles

MAINTAIN IDENTITY & CONTROL 
your content, your schedule, your advertising

Live Voting in Your Broadcast Area
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Direct link to your content

At the touch of the screen

Your Polling Appears in the App
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Track voting results 
by demographics and geography

Monetize interaction through Ad Revenue

Interaction is promoted through social media for your Station



monetize viewer interaction

BoomerangCast’s allows you to generate a new revenue stream from viewer interaction.  Not only do you have full control of your voting and polling content, schedule, and broadcast range within the mobile app, you control your advertising content, pricing, and structure while taking the lion’s share of the advertising revenue…leaving all the development and maintenance costs to us.

our mission

Our mission is to continuously increase value for our partners through growing our install base, raising the value of our advertising, developing the latest advertising technology and capabilities, and creating the next round of social media interaction.  Our success is intertwined with the success we build for our partners.

boomerangcast advertising

BoomerangCast’s advertising is delivered at the right time and right place…when people are ready and willing to communicate, and the content of that communication is their personal preference.  This simple concept allows for consciously viewed and digested advertising which, in turn, allows you to charge a premium for advertising during your event/broadcast’s voting and polling.  Did we mention you keep the lion’s share of advertising revenue?
The RIGHT Time and Place
Unlike distracting forms of advertising that try and lure viewers away from the activity being performed, (reading an article, watching a video, checking email, etc) BoomerangCast’s advertising is presented to people when they are making a personal decision.  Our two forms of advertising allow advertising content to be consciously viewed and digested.
Native Advertising
Native advertising is delivered on the viewers screen when they are ready and willing to communicate their personal preference.  The only reason people would be viewing the advertisement is for communicating personal preference in casting a vote or answering a poll.  We penetrate their mindset at the right time and place maximizing advertising effectiveness and value.

Response Enabled Advertising
We maximize advertising effectiveness with full-screen ads and response options that look and feel like the voting screen to minimize the disruptive effect.  People respond to the advertising with the same mindset they respond to the poll or vote.  This type of advertising during a vote or poll capitalizes on the user’s mindset of being willing and ready to communicate personal preference.   Results from response enabled advertising will be delivered to the advertiser broken down by demographics and geography at no extra charge making our response enabled advertising unparalled in value.  

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advantages of partnering with us

We created a single mobile application for voting and polling across tv, radio, and live events making it easier for your audience to participate in the interaction.  No more remembering website addresses, downloading multiple apps for each event or broadcast, AND, you take the lion's share of the Ad revenue from your broadcasts.

MONETIZE

Generate a new revenue stream from advertising during your broadcasts

Determine pricing, sell advertising without development and maintenance costs

GAIN INSIGHT

View audience preference and polling results in real-time

Access results by demographics and geography

LEVERAGE

Increase interaction through our voting solution for all types of broadcasts and live events...tv, radio, sports from schools to the pros, community events, and more

INTERACT

Create and manage multiple opportunities for interaction during, and across, broadcasts

Our roadmap

 Our initial launch is just the tip of the iceberg.  We have an exciting roadmap of capabilities in the works to increase revenue for your station and revolutionize social media interaction during your broadcasts, while ensuring you maintain control and content.  Contact us for partnership opportunities, investment, or to learn more.  Ask about our "dedicated channels"
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