"Reach the RIGHT people, at the RIGHT time and place"
BoomerangCast changes the game with strategically inserted advertising during the cognitive process of making, and communicating, personal preference decisions...delivering consciously viewed and digested advertising with micro and macro targeting capabilities.

changing the game

  1. Capitalize on the RIGHT Mindset
  2. Target the RIGHT people
  3. Measure effectiveness
BoomerangCast evolves the way live events, TV, and radio interact with their audience by establishing a platform dedicated to quick-response, full-screen, rich media, selection-based communication.  
Leveraging the communication structure and capabilities, advertising is inserted in the same format minimizing the “intrusion effect” and creating the ability for advertisers to pose and receive sentiment/preference from ads establishing a two-way communication medium effectively revolutionizing the feedback potential of an advertisement.  

the right mindset

BoomerangCast advertising is delivered with people are willing, and able, to communicate, and the content of that communication IS personal preference opening the cognitive door for digestion of your advertising content.

the right people

Target the right people by the type of event they are attending or the type of show they are watching/listening to. Find the right people by personal social media demographics, geography, AND by their voting/polling history. Advertise during local events, or during national broadcasts to the people you want to reach.

measured effectiveness

Deliver consciously viewed native advertising with a built-in repository for deals, or Response Enabled Advertising with the same "look" and "feel" of the vote/poll they are participating in.  We'll deliver the responses back to you broken down by demographics eliminating your advertising effectiveness research.

TYPES OF ADVERTISING

BoomerangCast offers two types of advertising, both appearing when people are ready and willing to communicate personal preference.   The only reason people would be viewing the advertisement is for communicating personal preference in casting a vote or answering a poll.  We penetrate their mindset at the right time and place, allowing for higher advertising value and effectiveness.
1. NATIVE ADVERTISING
Native advertising with BoomerangCast appears on the voting/polling page, when people are accessing the cognitive functions of their brain in making a personal selection, establishing a lasting impact.  Our native advertising also deposits your ad or coupon in the Deals Wallet built into the BoomerangCast mobile app.
2. RESPONSE ENABLED ADVERTISING
Response based advertising is inserted as a full-screen transaction before, after, or between voting screens in BoomerangCast.  
The RIGHT time – people are ready and willing to communicate their personal preference.  That’s when they see and respond to your ad.

Minimized Intrusive Effect - The look and feel of the advertising structure resembles the vote/poll they are responding to.

Built-in Market Research – We deliver responses to your questions by demographics and geography.  You’ll know more about your advertising effectiveness than any third party market research company could tell you…as a part of our standard package. 

local & national advertising

BoomerangCast creates advertising real-estate at local and national events and broadcasts.  We can help get your message in front of local customers during a local event, or local customers during a national broadcast.  Contact us to learn more.

boomerangcast broadcast controller

BoomerangCast’s broadcast controller engine has the capability to predetermine advertising allocation distribution to respondents divided across local businesses, national businesses, demographic profiles, and advertising customers resulting in potentially each respondent getting a personalized ad for a single event or broadcast.  The BoomerangCast application can be used as a standalone app with relevant polling and advertising appearing based on time and location of the end-user or be leveraged as the polling/advertising engine called by an existing app to utilize BoomerangCast’s full-screen interactive advertising and polling structure.