getting the most out of BoomerangCast
As a BoomerangCast partner, you are in control of the value you create for the community of your organization, the businesses who sponsor your voting events, and your audience. The key to maximizing your potential with BoomerangCast is to create "real value" for the entire community. Real value comes in the form of fun interaction, social media resonance, recognition and increased sales for your business sponsors, and generating revenue for your organization.
BoomerangCast provides you with all the infrastructure and support you need to create a win-win scenario for everyone. You have full control of your voting events and broadcasts to the mobile app and a fully functional digital advertising suite to generate revenue for your organization and your sponsors.
Together, we can create a win-win scenario for the entire community that keeps growing stronger and generates real value for everyone involved.
Create Voting Opportunities
The basis of building community and raising revenue for your organization starts with creating voting opportunities for your audience. Whether you have live events like sports games, rallies, community events, trade shows, or you have broadcasts like TV shows, news programming, radio polls, or podcasts, the potential to create voting events for your audience will benefit your organization, your audience, and your sponsors.
Voting Opportunities for Live Events
Establishing voting at your live events is simple with the BoomerangCast Admin site and can be setup within minutes. Voting opportunities for live events can take the form of voting for the MVP of game, best player at a position, feedback from the event, best performance, best wine or product, and anything else that will engage your audience.
For events that currently have polling, moving to BoomerangCast will allow you to monetize those polls and, if enabled, publish the event through social media. For events that currently do not have user polls, creating the poll and broadcasting it at your event location is a fun way to build community, interact with your audience, and raise revenue. You can even use BoomerangCast without any sponsors or advertisers inserted in your polls...for free.
Voting Opportunities for TV, Radio, and Podcasts
Whether you broadcast your programming locally or nationally, you can interact with your audience, publicize your broadcast and your sponsors through social media, and generate revenue. Voting can take the form of obtaining your audiences opinion about a talk show, feedback about the program, requests for the next show, requests for a song or artist, and anything else you can create.
Your polls will appear in the BoomerangCast mobile app at the time and location you determine to coincide with your broadcast. Establishing voting opportunities where one currently does not exist will allow your broadcasts to be interactive, build community with your audience, publicize through social media, and raise revenue.
Benefits your Sponsors receieve
BoomerangCast combines the advantages of digital advertising along with community building to generate "real value" for your sponsors. To generate continuous revenue from sponsors, and increase the value of sponsoring/advertising through the voting opportunities you create, there are a few very simple steps to take in building community supported revenue for your organization. Sponsors will want to see a benefit for the time and money they spend.
The more value they see, the more they will be willing to spend, and the more revenue your organization can generate.
Benefits your Sponsors Receive - built into BoomerangCast
We built BoomerangCast's infrastructure to benefit your sponsors and give your organization a foundation on which to sell advertising and raise money. Businesses that sponsor your voting events will receive the following within the BoomerangCast mobile app:
Benefits your Sponsors Receive - delivered by You
There are a number of simple steps that you can follow to maximize the value of your sponsors' advertising at your voting events. If your sponsors see the value of their advertising through your voting events they will be eager to purchase additional advertising from you in the future, thereby by creating a community based revenue stream where everyone wins.
Your sponsors will reach your audience, be recognized for sponsoring your organization, and see an increase in their sales. By following these guidelines, you can increase the value your sponsors receive from purchasing advertising for your voting events and will be eager to purchase additional advertising from you in the future.
Download a checklist to use when selling advertising to sponsors
Value for your Audience
Generating value for your audience increases the number of people who vote for your polls, increases the value of sponsoring your voting events, and increases the amount of money you can generate for your organization. To create value for your audience follow these steps:
- give your audience something meaningful to vote on. Either announce the results of the poll or enable your audience to track live results within the BoomerangCast mobile app.
- ensure you frequently use BoomerangCast for your voting to maximize the value your audience spends downloading the free mobile app. We made the BoomerangCast app as "light" as possible for quick downloads but, nonetheless, your audience will put in the effort to download the app. Increasing how often you broadcast your votes through it will justify the effort of downloading it.
- let your audience know that their participation in your voting events is raising money for your organization. Instead of writing a check to support you, their participation in the vote raises money for you as well.
- obtain relevant and valuable sponsors and promotions for your audience. Each sponsor will have an image, a label/tag-line under the image, and a link stored in the BoomerangCast "deals wallet". Ask your sponsors to give you a link to a coupon or provide the label/tag-line which will appear under their advertisement image that not only attracts your audience to the goods and services they provide, but also ensures the offer is enticing to your audience.