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Arjun Rai - Founder & CEO

Arjun has 14 years of experience at Cisco Systems in business development and operations across the company.  Arjun brings an MBA from UCSD Rady School of Management, focusing on entrepreneurship, and an undergraduate degree in Management Information Systems (MIS). His experience at Cisco focused on cross-functional corporate-wide initiatives in which he developed strategy, incubated pilots with customers and partners, led implementation teams, and embedded operations into existing functions across finance, engineering, marketing, sales, and supply chain. He possesses an uncanny ability for conceptualizing and designing information systems to integrate multiple business needs into a single solution built for scalability and growth. 

Arjun enjoys traveling, golf, mountain biking, sailing, and most of all spending time with his wife and two young boys.  

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TJ Basra - Co-Founder and CFO

TJ has 15+ years experience in Finance related to advertising and marketing research  effectiveness across high-tech, biotech, and retail.  TJ has developed advertising effectiveness concepts and marketing research platforms bringing a data-centric focus to marketing.  He graduated from UC Davis with a degree in Finance/Economics.

TJ enjoys snowboarding, math, movies, and traveling to exotic lands with his wife and young daughter. 





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